Los Angeles/Nashville-based rock band Grizfolk first burst onto the scene back in 2014 with their debut From the Spark EP and have never really slowed down since.
Their debut full-length album, Waking Up the Giants, came in 2016 and quickly established them as indie/rock force to be reckoned with. Their enticing bend of electronic-tinged folk and pop caught. millions of ears from all corners of the world.
However, as Grizfolk grew and became more recognizable, the band themselves — Adam Roth (lead vocals, guitar), Sebastian Fritze (keys and vocals), Fredrik Eriksson (guitar), and Bill Delia (drums) –began to face their own demons and dilemmas of various forms. Everything from alcohol dependence to personal/familial problems to romantic relationship struggles and more, all began to creep in. Rather than let that break them down and cause unrepairable tension amongst themselves they continued to turn to music. As much as they’d been providing joy and an escape for their fans, Grizolk realized that in songwriting lay their own redemption and deliverance.
“We’ve been playing ’The Ripple’ live for years…fans have uploaded clips of us playing it everywhere from Cleveland to Berlin,” Delia says. “It’s always been one of our favorite songs but every time we tried recording it, we couldn’t capture the magic of what the song meant to us. Rich Costey played a pretty important part in guiding us towards how to finally get this song right- the instrumentation, tempo, and mood were all meant to be a little more subtle / understated than we’d had it in years past.”
Roth adds, “‘The Ripple’ is a song about expanding outwards in life. It’s a song about how one wrong turn can lead to greatness through a reckoning of self-reflection: ‘Gotta get lost to get it right.’ Creatively, we’ve been on a long journey to connect with our true sound, and we feel like we finally found it on this upcoming album.”
J6 Films were commissioned to produce the official music video for the song the Ripple . It features a multimedia approach using video and stills shot at the Joshua Tree. Shout out to our Director Graham Smith for his vision.
