Alex has worked with Northern Film and Media, Blak Twang, Olaus Roe, Castrol, BIMA and Sky in a number of rolls, including director, motion designer and animator. Though now focussing primarily on directing Alex views his wide ranging skills as essential in helping him convey his ideas and concepts. Having worked previously in the design industry he places premium significance on both concept and aesthetic, producing what could be considered more animated art than pure design or animation.